Haircare brand label.m has announced the launch of label.men, the brand's first ever dedicated range for male clients. The new collection of seven grooming essentials was created by the TONI&GUY International Artsistic Team and incorporates an exclusive eleMENts complex of unique hair-building botanicals to help soothe the scalp, restore hair vitality and support hair growth. Formulated with innovative micronisation technology ensuring higher ingredient concentration for maximum penetration, the products are designed to deliver optimum performance and instant results. The new range comprises: Scalp Purifying Shampoo, which builds thickness and leaves the scalp toned and flake free; Sculpting Pomade; Max Wax; Invigorating Conditioner; Grooming Cream; Thickening Tonic, a liquid formula which builds thickness and definition; and Deconstructor; a versatile creme paste for lasting thickness and root lift. Key ingredients within the range include tea tree, carrot rood and seed oil, peppermint, clove and sandalwood.